Campaigns · strategy built in
Nylos doesn't start with the image: it starts with the decision. Which angle, which awareness stage, which product, and why — a document you can read and argue before a single piece is generated. Only then does it produce the set.
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The document
You paste what you have — "I want to move the winter combo, I have 200 in stock, people say it is expensive" — and out comes a document with decisions, not adjectives.
The angles
A pain ad and an authority ad don't talk to the same person. Forty ads with a single angle are one ad repeated forty times.
The plan ranks by priority, you edit — more objection, less urgency, changed before producing
Awareness stage
Five stages, from the person who never thought about this to the one who already has it in the cart. The campaign spreads the ads across all of them, it doesn't talk only to the one who was about to buy.
| Stage | What works there | Example with a coffee brand |
|---|---|---|
| Unaware | name the reader | “If you drink grocery-store coffee, this is going to hurt.” |
| Problem-aware | validate the pain | “Your coffee is stale before you open it.” |
| Solution-aware | differentiation | “Roasted Monday, at your place Thursday.” |
| Product-aware | proof | “84+ cupping points, ground to order. Look at the score.” |
| Ready to buy | urgency and guarantee | “3-for-1 through Sunday. Don't love it? Money back.” |
Production
Each piece inherits the assigned angle, the assigned product, and your brand DNA. It's not a pile of loose images: it's the campaign executed.
No form, no required fields.
Angles, stages, and products, checkable.
Copy and image, in all 4 formats.
Common questions
What you would tell a new hire: what you sell, what you want, what customers tell you, if there is a promo. If something is missing, the plan tells you what is missing and continues with what it has.
Yes, that is the point. You change the angles, the mix of stages, and the assigned products. Producing is a separate step, with a button.
The plan is cheap; what spends is each piece. You see the estimated cost before you approve, and you pick the size of the set.
Yes. If there is no catalog, the plan works off your offer and your audiences; the angles are the same.
It proposes. You approve. It comes out written so you can argue it, not so you accept it blind.
The strategy comes out written and checkable. You decide if it goes.
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