Campaigns · strategy built in

A request in free text. Out comes a full campaign, with the why written down.

Nylos doesn't start with the image: it starts with the decision. Which angle, which awareness stage, which product, and why — a document you can read and argue before a single piece is generated. Only then does it produce the set.

your request
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The document

The plan an agency used to charge you for. Written before the first pixel.

You paste what you have — "I want to move the winter combo, I have 200 in stock, people say it is expensive" — and out comes a document with decisions, not adjectives.

From your request → the planplan · 40 ads
Ranked angles · the best of 15
Pain92%
Proof78%
Authority71%
Objection64%
Urgency45%
Awareness stages to cover
Unaware
Problem
Solution
Product
Purchase
Offers and deadlines detected, plus the copy structure each piece needs — all of it checkable before a pixel is produced.
  • 15 angles scored; the plan keeps the ones your case needs.
  • The 5 awareness stages: how much it talks to the person who just found the problem, and how much to the one about to buy.
  • Offers and deadlines detected from the request — if you said "this week only", urgency goes into the copy.
  • Each piece comes out with a real product from your catalog assigned, not a cold generic prompt.
See how the set gets produced

The angles

Fifteen ways to say the same thing. The campaign uses the ones that work.

A pain ad and an authority ad don't talk to the same person. Forty ads with a single angle are one ad repeated forty times.

Painnames what hurts before offering anything
Desireshows the after, not the product
Objectionmeets "it's expensive" head-on
Proofthe fact you can verify
Urgencythe real reason it is today
Curiosityopens a loop that closes inside
Identity"this is for people who…"
Contrariansays what your category will not
Authoritywho says it and why you believe them
Aspirationalthe version of your customer they want to be
Exclusivitynot for everyone, and it shows
Storyhow it started, told short
Guaranteewhat happens if it doesn't work
Vanityhow you look from the outside
Secretwhat the category doesn't tell

The plan ranks by priority, you edit — more objection, less urgency, changed before producing

Awareness stage

Someone who doesn't know they have the problem doesn't buy on a discount.

Five stages, from the person who never thought about this to the one who already has it in the cart. The campaign spreads the ads across all of them, it doesn't talk only to the one who was about to buy.

StageWhat works thereExample with a coffee brand
Unawarename the reader“If you drink grocery-store coffee, this is going to hurt.”
Problem-awarevalidate the pain“Your coffee is stale before you open it.”
Solution-awaredifferentiation“Roasted Monday, at your place Thursday.”
Product-awareproof“84+ cupping points, ground to order. Look at the score.”
Ready to buyurgency and guarantee“3-for-1 through Sunday. Don't love it? Money back.”
Same product, five different conversations. That's what a single-angle set doesn't give you.

Production

You approve the plan. Out comes the set.

Each piece inherits the assigned angle, the assigned product, and your brand DNA. It's not a pile of loose images: it's the campaign executed.

01 · RequestYou write in free text

No form, no required fields.

02 · PlanYou review and adjust

Angles, stages, and products, checkable.

03 · SetThe whole thing is produced

Copy and image, in all 4 formats.

  • 1:1 · 4:5 · 9:16 · 16:9 — real reframe, not a crop
  • You refine any piece by writing the change, without regenerating from scratch
  • You export and run it from Meta Ads Manager
Coming soon: launch the campaign inside Meta without leaving Nylos. Today you produce the ads; the launch is on the way.
See the finished ad See how it learns your brand

Common questions

What people ask before they trust it with a campaign.

What you would tell a new hire: what you sell, what you want, what customers tell you, if there is a promo. If something is missing, the plan tells you what is missing and continues with what it has.

Yes, that is the point. You change the angles, the mix of stages, and the assigned products. Producing is a separate step, with a button.

The plan is cheap; what spends is each piece. You see the estimated cost before you approve, and you pick the size of the set.

Yes. If there is no catalog, the plan works off your offer and your audiences; the angles are the same.

It proposes. You approve. It comes out written so you can argue it, not so you accept it blind.

Write your request.
Read the plan before you spend a dollar.

The strategy comes out written and checkable. You decide if it goes.

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